
Explore Possibilities with 7C Ventures
Nurturing Early-Stage Ideas in Sweden!
Are you an entrepreneur with a spark of an idea or an innovative mind ready to germinate? Welcome to 7C Ventures, a place where early-stage ventures find a place to grow without the frills.
Why Consider 7C Ventures?
Collaborative Approach
We’re not just investors; we’re enthusiastic managers who get deeply involved in your journey. We bring more than just capital – expect guidance, shared insights, and a network with meaningful connections.
Seed Stage Focus
Whether your idea is written on a napkin or your prototype is in the works, we’re interested. Our sweet spot is the early stages, where passion and potential take precedence over traditional KPIs.
Diverse Interests
From tech marvels to sustainable initiatives, we’re open to all ideas that challenge the status quo. Our focus is on substance, not specific sectors. That said, B2B-related software/cloud/SAAS business models are our primary focus.
Homegrown Support
Stockholm is the home, the Seven Seas our playground
Proud to be a part of Sweden’s startup landscape, we’re here to boost local talent onto a global platform, creating narratives that inspire future innovation and a better tomorrow.
”We like to enter early and we see as our primary mission to provide guidance, experience, capital, and essentially everything necessary to get the business off the ground.”
TEAM

Henrik Stridsberg
Managing partner
Henrik Stridsberg has a background as serial entrepreneur with companies like Proceedo (procurement process tool and services, one of the first SaaS/cloud companies, sold to Visma 2006) and Widespace (mobile advertising, one of the fastest growing software companies in Europe the last years according to Deloitte Fast 500 2014). Henrik holds a MsC from Royal Institute of Technology and economics from Stockholm university and is driven by a passion for technology, business and people.
henrik.stridsberg@7c-ventures.com
Erik Enecker
Managing partner
Erik Enecker, Consultant, entrepreneur, business developer, and marketer. He has successfully built two consultancy firms, the last being Cliente founded in 2006, specializing in marketing strategy. He has been investing in early-stage tech companies since 2011. His last operative role in a larger organization was to manage a turnaround of Nepa US business (a publicly held company on Nasdaq), creating high growth, positive cash flow, and positive EBITA from a dire situation. Currently operationally involved in the early stage ESG data and analytics platform Ecometrix as CEO.
erik.enecker@7c-ventures.comInvestments & projects
ACTIVE
Flarie
Marketing, tech
Investment from May 2015
www.flarie.com
Branded entertainment and gamification is growing rapidly – and we believe in a future where customers do not feel annoyed and interrupted by banners and ads. Flarie is a leading entertainment company providing brands with a scalable platform for advergaming to entertain and engage their audiences globally on any device or touch point, working with brands such as Unilever, Universal, Klarna, Coca-Cola, SJ, TV4, MAX and American Express. 7C Ventures is the main investor behind Flarie since May 2015 and we are working close with management to grow Flarie’s business.
Goava
Sales Intelligence, tech
Investment from November 2016
www.goava.com
Goava is a sales intelligence platform that uses Big Data and machine learning to identify, explore and target you most qualified leads in a highly competitive way. Its integrated solution provides sales teams with accurate and actionable sales intelligence at their fingertips, this through a user friendly digital interface. 7C-ventures invested in Goava when it was founded and are still actively involved in its growth and development.
Odyssey
Brandtech
Investment from June 2022
www.odyssey.se
Oddysey is a Brand tech company that helps customers continuously strengthen their brands through data-driven and predictive insights. Through Odyssey’s platform and products, companies can follow a brand’s development and understand its effects. Odyssey is redefining how brand strengths can be tracked and understood in a way that is scalable and cost-efficient. It has a strong portfolio of well-known international brands. 7C-ventures is an investor since June 2022.
Bilklick
Car sales, tech
Investment from May 2018
www.bilklick.se
Like a real estate agent… but for cars. Bilklick is a disruptive virtual agent that brings sellers and buyers of used cars together using an innovative business model and smart technology. It gives the seller a fast and seamless sale with more in their pocket. The buyer on the other hand receives the same confidence and services as from the dealership, without the high costs involved. 7C-ventures invested in Bilklick in its early stages and are actively involved in its business and tech development..
Ecometrix
Environtech
Investment from March 2024
www.ecometrix.se
Ecometrix is a data as a service company focusing on environmental data for the construction industry. Ecometrix is founded on the belief that data is at the core for lasting substantial reduction of environmental impact for the construction industry. Ecometrix offers its customers high-quality data from scattered and unstandardized data sources for material and product choices that will significantly reduce CO2 emissions without sacrificing profit and efficiency. The scalable solution is built on powerful and state-fo-the art AI making the solution highly scalable and cost-efficient. 7C-ventures is an investor since March 2024
Circle
Social Media
Investment from Aug 2023
www.circle-connect.com
Circle is a location-based social media app that connects people in the same physical space, such as restaurants, events, or universities. The app adapts its purpose based on the setting – enabling users to network at events, find romance at clubs, or make friends on campus. Circle bridges the gap between the physical and digital worlds, creating new opportunities for real-time, location-specific social interactions. 7C-Ventures is lead investor in Circle since 2023.
EXITED
TenderEasy
E-sourcing, tech
Investment from June 2015
www.tendereasy.com
TenderEasy is the freight cost optimization SaaS cloud based platform TenderEasy supports the complete tendering process with RFQ, repetitive bidding, analysis/scenarios and carrier selection. 7C Ventures provided as strategic advisor and investor from June 2015.
Sold to Castik Capital Group in Jan 2018
Trade-in-Sports
Fin tech
Investment from September 2017
www.tradeinsports.se
Trade-in-Sports is a fin tech company from Stockholm with a fully developed crowd sourcing and trading platform for public investments in sports, be it your favorite athlete or team. 7C-ventures provided as strategic advisor and investor from September 2017.
Sold to Svea Ekonomi in June 2018
How to Connect
Entrepreneurs:
Ready to share your vision? Submit your proposal, be it a pitch deck or a simple story, on our website. Let’s start a conversation and explore the possibilities.
Innovators and Idea Crafters:
If you’re brimming with ideas but not quite ready to leap, or if you possess great execution power and are looking for the perfect business idea, we might find a place for you. Connect with us to join a network of thinkers that nurtures potential together.
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